Core Services in Amazon Analytics & Business Insights
1. Sales Performance Analytics
- Revenue Tracking:
- Monitor daily, weekly, and monthly sales to identify growth patterns.
- Product Performance:
- Analyze sales by SKU to identify bestsellers and underperforming products.
- Seasonality Trends:
- Study historical data to forecast demand during peak seasons or promotional events.
2. Customer Behavior Insights
- Purchase Trends:
- Understand what customers are buying and why.
- Demographic Data:
- Analyze customer locations, age groups, and preferences to refine marketing strategies.
- Customer Journey Analysis:
- Track how buyers interact with product pages, including clicks, conversions, and bounce rates.
3. Competitor Analysis
- Pricing Insights:
- Monitor competitor prices to remain competitive while maintaining profit margins.
- Market Share Analysis:
- Identify where your products stand in the market relative to competitors.
- Keyword Performance:
- Track competitors‘ keyword rankings and optimize your listings to outperform them.
4. Advertising Insights
- Campaign Performance:
- Analyze metrics like click-through rate (CTR), cost-per-click (CPC), and advertising cost of sales (ACoS).
- Budget Optimization:
- Identify high-performing keywords and allocate ad spend accordingly.
- Return on Ad Spend (ROAS):
- Measure the effectiveness of your ad campaigns in driving revenue.
5. Inventory and Fulfillment Analytics
- Stock Level Monitoring:
- Ensure optimal inventory levels to prevent stockouts or overstocking.
- Fulfillment Metrics:
- Evaluate order defect rate (ODR), late shipment rate, and fulfillment times.
- Replenishment Forecasting:
- Use historical data to predict restocking needs and avoid storage fees.
6. Profitability Analysis
- Cost Analysis:
- Break down costs, including production, shipping, and Amazon fees, to calculate net profit.
- ROI Evaluation:
- Assess the return on investment for new product launches or marketing campaigns.
- Profit Margin Tracking:
- Identify high-margin products and focus on scaling them.
7. Brand and Market Insights
- Brand and Market Insights
- Use tools like Amazon Brand Analytics (available to Brand Registered sellers) to track brand visibility and share.
- Search Term Analysis:
- Identify high-performing search terms using Amazon‘s Brand Analytics dashboard.
- Market Trends:
- Stay updated on emerging categories, customer preferences, and industry developments.
8. Customer Feedback Insights
- Review Analysis:
- Analyze customer reviews to identify recurring themes and areas for improvement.
- Feedback Sentiment Analysis:
- Use AI tools to understand customer sentiment and refine your products or services.
9. Financial Performance Analysis
- Payout Reconciliation:
- Match Amazon disbursements with sales and fees.
- Fee Structure Evaluation:
- Optimize product listings to reduce FBA, referral, or storage fees.
- Cash Flow Management:
- Track financial health to ensure smooth operations.
Benefits of Using Analytical & Insight Services
- Data-Driven Decisions: Empower your business strategy with actionable insights.
- Improved Efficiency: Optimize inventory, advertising, and fulfilments processes
- Enhanced Profitability: Identify high-margin opportunities and reduce unnecessary expenses.
- Competitive Edge: Stay ahead by analysing market trends and competitors.
